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Mark B Develops a Sitcom
« on: Nov 7th, 2002, 11:07am » |
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'Survivor' Producer Gets Reality Break Thu Nov 7, 5:23 AM ET
By Josef Adalian
HOLLYWOOD (Variety) - "Survivor" kingpin Mark Burnett is developing a sitcom for the WB Network, his first stab at the comedy genre.
The untitled project revolves around a father who brings his two teenage kids to Europe in a bid to get them to warm up to his fiancee. The pilot will be shot on location in Spain, with the series jumping around the continent.
"I can't think of anybody better than Mark Burnett to entrust the execution of a series shot in foreign locations," WB Entertainment president Jordan Levin told Daily Variety. "You get more than simply fantastic production values from Mark; he's also proven he has the ability to create compelling characters and stories."
What's more, Burnett -- who has been innovative in finding corporate sponsorships for his reality shows -- is looking to integrate product placement into the fabric of the new comedy.
"The most important thing for me was to do a show that was very, very funny," Burnett said. "And this show would be funny even if we shot it on a soundstage in Los Angeles. I think we've put together a great production team."
The WB has given a pilot commitment to the show, which will be produced by indie powerhouse Carsey-Werner-Mandabach, whose current on air-roster includes "That '70s Show" and "Grounded for Life."
The pilot is on track to be shot next spring in consideration for a fall 2003 bow. Levin said that if the appropriate corporate sponsorship deals can be struck, however, the WB will actively consider bowing the show next summer.
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