yesilm
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clothing with a two-dimensional code
« on: Oct 9th, 2015, 2:51am » |
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Ordinarily Smith Barney approach is understandable, 020 Well, that is opened online and offline, leveraging each other,Nike Max Thea Femme to promote sales. But do not forget the brand experience store's designed so that customers can pay more attention to you, more like you, more willing to recommend you to others. In contrast to our experience most shops are present (1) shows heavy and light experience; (2) heavy hardware, light service; (3) heavy sales, insufficient light culture.
Real experiential marketing concept, not Nike Air Max Thea Damen only to provide the customer experience of the stage performance, but also provides an interactive communication platform, by drawing customer feedback to improve the product, and then form highly viscous brand relationship.
So, the big data as the background to 020 characterized the brand experience stores, how creative experience?
1. encourage customers to participate in the creative Nike Air Max 90 Womens experience, not only about the product itself to expand, but also Nike Roshe Run Damen into the relevant cultural elements. Such as Nike shoes to upgrade sports culture. A US do outdoor supplies store, the store set up a simulated outdoor activities rockery scene, and placed the real animal specimens. In Jackets experience area, as well as wind and rain chamber may be put into the performance experience for customers of the product. Hiking shoes have a special experience Ryan Wendell Jerseyarea coaches teach you how to live in a simulated cliff climbers.
2, the arrival of the era of big data, so store experience has further marketing value. Customer data can be collected. A clothing brand experience zone, pasted on every piece of clothing with a two-dimensional code, in critical areas set portrait collection device. When the customer view, try on clothes, the associated nike free run 3 damen device will start collecting data. Such backstage personnel can analyze, know Which clothing most attention, Which clothing to try on the highest rate, Which clothing highest turnover rate, in turn, can guide the design of subsequent products. This judgment and grasp of trends on the fashion show than the gurus predict more authentic.
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