yesilm
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Other sports brand Please step aside
« on: Oct 19th, 2015, 2:21am » |
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Say soccer equipment market heavyweights, none other than non Adidas. This football started in 1948 with the Nike Air Max Classic BW Heren German sports brand companies are now in the soccer equipment market is still occupying nearly 40% share of the revenues in 2013 reached nearly $ 2.4 billion.
Football as the world's largest sports, its main markets in Europe, proximity and easier, which became the headquarters are in Europe, Adidas has been proud of chips.
Adidas and the World Cup of origin, dates back to the 1970s - Adidas in 1970 sponsored the first World Cup. Last year, Adidas and FIFA official completion of the renewal of the contract, Adidas will be the official partner of FIFA until 2030. 60 years of marriage as Adidas CEO Nike Air Max 90 Heren Herbert Hainer (Herbert Hainer) said: "Football has been part of the Adidas brand DNA, the tradition is a beacon brand continues."
However, the late 1960s, American companies started by running Nike seems to have come from behind the trend, Nike's www.poesiescelebres.fr revenues in 2013 in the football market has reached $ 2 billion, accounting for nearly 30% market share. In fact, Nike into the football market is only just 20 years; in 1994, when the World Cup "settled" in the US, and on occasion Nike.
2014 World Cup, the two sporting goods giant is bound to expand the party Enter the Dragon.
Adidas CEO Hainer at the beginning of the performance of his ambition: "2014 is not just in football, but belongs to Adidas football years." This is also in line with the style of the World Cup official sponsors, official logo, mascot, an official with the ball, all the Nike Air Max 1 Heren officials and staff apparel suppliers, advertising and other equity on the sidelines like a Kung Fu in hand, Adidas resounding: I'm the king, Other sports brand Please step aside.
On the other hand, did not get an official interest in the World Cup it appears Nike "warmth" Many, Nike global creative director responsible for the World Cup Rorty Martin (Martin Lotti) recently said in an interview: "In fact, much like the World Cup and the Olympic Games, all of with a strong national team is a collective sense of honor, Nike need to do is to use creativity to the perfect combination of patriotism and Nike Air Max 1 Dames football. "evasive, emphasizing the product itself creative, while fans evoke sympathy, Nike have their own way." play "World Cup.
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