yesilm
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What people choose to do their own brand spokesper
« on: Oct 27th, 2015, 10:21pm » |
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Liu Xiang in the just-concluded 2012 IAAF Shanghai Diamond League, with 12 seconds 97 won the championship, and created a world best this year; however, if you noticed the shoes on his feet and that the body armor --- Liu Xiang Nike design and development of boots, shirt campaign has been a major stadium, Liu Xiang mysterious weapon. Before the Beijing Olympic Games in Liu Xiang, Nike sponsored the competition for Nike Air Max Classic BW Heren the equipment point of view, from the theoretical analysis, the set and strive to "light, drag reduction," the equipment will at least help Liu Xiang, the best by 0.02 seconds. Designers revealed that Liu Xiang to help realize the dream of defending the Olympic Games in Beijing, Nike's almost "all costs" designed set of equipment.
Most sports brand in China is not only invested in research Nike Roshe Run Mens is not enough, investment in design is also very limited. Hong Kong media reported recently, condition although many other domestic sports brand Li Ning is very generous to give agents, but agents who still complain, they say, each year the brands to their product styles are similar, basically not much Variety.
Sports spirit is very important
What people choose to do their own brand spokesperson, Adidas and Nike signed all sports star. Not only Nike Air Max Classic BW Dames that, they better place is a long-term culture spokesperson. Foreign sports brand focused on the endorsement of athletes from an early age, it may be the beginning of the athlete is not so red, but the brand finds this person, Huiyanshizhu, and to be concerned about and culture, which is a reflection of the spirit of sport, and this point just very critical. Or in the case of Nike and Liu Xiang as a reference, from the fledgling Liu Xiang, the Athens gold medal to Beijing out of the race, Liu Xiang, Nike has stood firmly beside. Liu Xiang successful, a successful method of packaging; Liu frustrated, have frustrated packaging methods. Liu Xiang, Nike never give up. In contrast, the domestic sports brand is very lacking in this respect, and even some brands is to choose a very red movie stars do their own brand endorsement, it is Nike Air Max 1 Dame inevitable that some nondescript feeling.
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