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The second step is to enhance the high-end urban
« on: Oct 28th, 2015, 1:23am » |
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While the call for the return of professional sports, but for the current special steps and 361 °, Adidas Superstar Herre the completely abandoned fashion movement is not realistic, after all they are the company accumulated a huge consumer groups, how to better deal with this problem, which continue to test the their wisdom.
For the future market, Ding Wu, the anticipation is that the demand for health and participation in sport is bound to increase, and now people are accustomed to the sun circle of friends in the micro-channel running, cycling and other outdoor sports have been telling. Even more critical is the sports industry has been a strategic revitalization of the national level, more established future.
As a business how to complete the transformation and upgrading of the opportunity to come before you? In Ding Wu, opinion, only from the brands, products and retail three angles thinking changed.
In order to achieve this reform objective, he www.airmaxdameherredk.com must make the appropriate adjustments nike air max 90 womens to the management and team building, such as strengthening retail support construction; Construction Direct system, strengthen the enforcement of the retail team, as well as to increase the dealer retail support.
Perennial director of human resources general manager Hou Zhaohui 361 ° view, if the company changed the positioning, that means 361 ° certainly be a more substantial change in organizational structure. Because with the change of 361 ° orientation, 361 ° bound to carry out a full range of transformation management architecture, design, channels.
In the beginning, 45 years old DingShuiBo dealer orders in 3000 will be the scene for the first time proposed special steps to "return movement from the fashion movement" slogan, under this positioning changes, special steps will be managed Nike Air Max 90 Femme Rose architecture, design and comprehensive Nike Air Max Thea Herren restructuring channels.
In his first start at the same time announced the restructuring, he first put his CEO position to let it out, he explained that "special steps if it wants to change, we must first change the boss, the first reform his own."
That time, distance Xtep new CEO Li Guan meter office has been about six months time.
Li Guan instrument has served adidas, ESPRIT and other companies, in his early years a bachelor's degree in fashion design, she resume large bright spot is that the North has led the Adidas China business grew from 700 million yuan to 3.3 billion yuan to do, after serving ESPRIT head of China, and to help it achieve its rebranding and channel reforms. After serving two international brands, Li Guan instrument now selected only 4.777 billion yuan of revenue Xtep.
In fact, prior to this declaration, Xtep www.damash.co.uk internal reforms have shock to all levels. Faced 3000 Xtep most important dealers, DingShuiBo special steps will be talked about a three-step reform. The first transition is the brand, the second is the product, and the third is retail.
Among these, the most important first step is to accelerate the transformation and upgrading of the channel, four steps to promote change channels: stores nationwide inventory, stores nationwide upgrading, the channel structure adjustment, optimization of store upgrades. The second step is to enhance the high-end urban coverage: Lifting Shoppingmall, department stores, hypermarkets channel coverage. The third step is to create goods circulation path, a comprehensive solution to the inventory problem.
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