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more quickly identify and adopt emerging fashion
« on: Nov 20th, 2015, 12:08am » |
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This holiday shopping season figures to be a strong one for the nation’s fashion apparel retailers, according to new results of the FINdex survey Denver Broncos Jersey Black Friday released by Indiana University's Kelley School of Business.
“Some retailers reported some headwinds during the third quarter, including Macy’s www.uggbootsoutletuk.co.uk and Nordstrom, but our findings suggest that they’ll see a bit of an improvement in this quarter,” said John Talbott, associate director of the Kelley School’s Center for Education and Research in Retailing.
According to the FINdex -- the Fashion Innovation Index -- the survey audience, mostly college-age women, said they intend to spend more this holiday season than a year ago and are enthusiastic about what they're seeing in stores.
The index is based on survey data obtained from a sample of the most engaged "style gurus" of the more than 800 who are part of CollegeFashionista.com. Style gurus are a curated group of college-age students who possess a keen eye for new style trends in all canada goose black friday sale realms of the fashion industry.
Produced in collaboration with Kalypso and CollegeFashionista.com, the index measures consumer sentiment toward fashion UGG Boots Black Friday trends in the apparel, footwear and accessory industry. Its purpose is to help retailers better track and understand consumer sentiment toward the innovativeness of merchandise and more quickly identify and adopt emerging fashion trends.
“Our FINdex is a composite measure of perceived spending capability along with a perception of the product they’re seeing in the stores, and in both cases, for this particular survey, we saw an uptick in spending capability relative to last year and an uptick in overall product enthusiasm,” Talbott said.Most NFL Jerseys Black Friday 2015 of their holiday spending will be on apparel, but survey results indicate it also will be a strong year for footwear. Boots or booties were the Womens NFL Jerseys Black Friday single most important “must have” item for those in the survey -- but not Ugg boots, frequently cited as a brand respondents viewed as overexposed. Among the popular footwear brands mentioned were Sam Edelman and Stuart Weitzman.
“This group tends to sniff out brands at the early stages of overexposure,” Talbott said. “With this population, things go stale quickly, and you have to keep products fresh. If the product is overexposed, then these women tend to run away from it pretty quickly. We also think that they tend to lead the rest of the population.”
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