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Asics Gel Quantum 360 Dames
« on: Apr 8th, 2018, 12:11am » |
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Nike’s iconic Air Max 95, designed by Sergio Lozano, is now 20 years old. To celebrate the anniversary, the Portland, Ore.-based brand will release two commemorative shoes — one for men and one for women.
What the men’s and women’s shoes have in common is the use of platinum tones throughout the silhouette, though the two look remarkably different.The men’s Air Max 95 features a platinum-colored leather upper with graphic filigree laser-etched throughout. The shoe’s outsole is white with a platinum-colored sole.
While the men’s silhouette looks very different from the original, the Nike Air Max 90 Mujer Rosa women’s silhouette looks very similar.The women’s Air Max 95 features the gradient pattern that made the original stand out, with black at the top and platinum tones getting lighter toward the outsole. The shoe has a white outsole with a black bottom.
When legendary Nike designer Tinker Hatfield left behind the Air Max series in 1994 and handed the reigns over to the promising young talent, Sergio Lozano, little did he or Nike know the phenomenon that would follow. With the instruction to “go have fun” from his colleagues, and drawing inspiration from The Grand Canyon Adidas ZX Flux Damen Blumen and Nike’s legendary running attire, Lozano set about creating a shoe that would pass into sneakerhead folklore and be indelibly inked into the history of subcultures worldwide.
With kudos from fashion and running titles alike, the AM95 managed to dominate both markets despite its unconventional appearance. A revolutionary colorway, incorporating both vibrant neon and monochrome tones ensured that both worlds could embrace the sneaker and it could be incorporated into the Nike Air Max 2017 Womens aesthetic of subcultures on both sides of the Atlantic and in Asia. “We’re in Portland, Oregon, and it rains a lot, and while we were observing runners using our sneakers that were predominately white with white midsoles at the time, they got dirty real fast” explained Lozano in 2015, “I was like, ‘What if we use the color to kind of disguise some of the dirt that was created’ So that was pretty much it! That was the Nike Roshe Run Femme insight Nike Roshe Run Femme Noir around flipping colors. Let’s start it with black at the bottom, hide the dirt, and then it just sort of fades into white!
Endorsed by rappers from The Game, to Eminem, Gucci Mane, Raekwon, Big Pun and Ghostface, linked to crime sprees in Osaka, New York and London, and acknowledged by the British Police force in the early 2000s as the footprint that most appeared at crime scenes, the AM95 has long enjoyed a close flirtation with danger. An undeniable status symbol amongst youth cults, the Air Max 95 went on to become the key piece of sportswear for outsiders, corner boys and road men the world over.
Over two decades after its release we are still talking about Sergio Lozano’s mutant running shoe, for the most part in a positive light. It has stood the test of time through collaboration, transformation and infinite pretenders to its throne. “I think its fantastic that Asics Gel Quantum 360 Dames twenty years after the AM95 first debuted, there is still interest in the footwear” Lozano continued to Sneaker Freaker, “as long as you still got the OG in the line up and it still comes out, then cool, do whatever you want. Do all kinds of variations, and if some of those variations actually take, and it makes the OG drop off eventually, then that’s fine too.
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