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Nike Air Max 90 Femme
« on: Apr 16th, 2018, 8:54pm » |
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If you’re a proud Nike-head, these are for you. This Fall, Nike will release some logo-heavy classics that feature a barrage of vintage-style logos all around the upper, as seen on this Air Max 1. The iconic Just Do It slogan appears to be the prominent detail Nike Air Max 90 Essential Homme as it is featured on a huge banner on the heel and embroidered on the toe as well as the mudguard of the forefoot. This haphazard logo placement also lends to that DIY aesthetic that’s been the centerpiece of the brand’s initiatives with its Maker’s Studio experiences as well as the recently released 90/10 Pack, which allowed sneakerheads to add logos as they wished. This specific release is set to drop alongside the Air Max 90, Air Max 95, Air Force 1, and potentially other silhouettes this Fall.
Few trainers are ever actually iconic, despite Adidas ZX Flux Womens Black what marketing departments claim. But the Air Max not only owns that accolade, but also its spot at the head of the sneaker hall of fame. The Jordan may turn over more money; the Chuck Taylor may be more ubiquitous; but the Air Max is the one every kid begged his mum Asics Gel Quantum 360 Femme for.
On a trip to Paris in 1987, Nike architect-turned-designer Tinker Hatfield stood outside the Pompidou Centre and was Nike Air Vapormax Damen struck by an idea for a new kind of trainer. One that would change the world of sneakers forever.
George Pompidou’s inside out architectural style led Hatfield to think about applying this to the air sole units, which had appeared in a few Nike styles dating back to 1978. By cutting away the foam on the midsole, the air bubble would become, for the first time, visible. The Air Max was born. The world of trainers changed forever.
Three years Adidas Superstar Hombre Blancas after the original, Tinker Hatfield returned to the Air Max design with a view to modernising it. Additional eyelets offered the wearer the option of different lace configurations, to personalise their kicks, and ribbed side panels created a frame which drew the eye to the air bubble.
Red highlights were key to the original colourway, a shade that became known as ‘infrared’. The shoe typified trainer design for a decade and remains as popular today as it did in 1990.
In the mid 1990s a shoe arrived that, despite the family name, bore little resemblance to its father. The Air Max 95 had been stripped down to the sole and built up again from scratch, for a shoe that looked so aggressive you’d be nervous of inviting it round for Christmas.
This iteration was the first to feature the dual air bubbles at the forefoot, alongside the trademark heel bubble. Design wise, it was Nike Air Max 90 Femme inspired by the human body, although that’s not obvious on first view; the midsole acts as the spine, eyelets were ribs and the mesh uppers represented layers of muscles and flesh.
Continuing to push the boundaries of technology, the air bubble itself was reinvented again two years later with Air Max 97, which extended the visible air along the whole length of the sole.
Looking more futuristic than ever (it was, after all, inspired by the high speed bullet trains of Tokyo) the Air Max 97’s upper had to live up to the audacious design of the sole; the original colourway was a brazen metallic silver with reflective piping.
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