sooo
ForumsNet Member
I love YaBB 1G - SP1!
Posts: 2574
|
 |
Nike Zoom KDX Damen
« on: Apr 25th, 2018, 10:21pm » |
 Quote  Modify
|
The evolution of the Air Max lineup hinged on a pretty straightforward set of design principles for the next decade. The sneaker was not only marketed as extra air-filled but also rather unique yet personalized, since each model came in multiple different colorways with new releases. Nike changed the shape and Adidas Gazelle Womens composition of the Air Max technology over the years, selling the public on the feigned innovation that came with Nike Air Huarache Mujer each subsequent generation of Air Max sneakers.
Suddenly, sneakers felt a little bit less like slabs of foam and rubber that you strapped to your feet and more like a gadget that made you a better athlete. Hatfield even said that the design of Air Max was inspired by the Pompidou Center in Paris, a nod to its legendary architects Renzo Piano and Richard Asics Gel Lyte 3 Mujer Rogers. Indeed, the technology made sneakers look futuristic. As to whether or not Air Max shoes delivered on that performance promise is a subject of great debate.
For the purposes of this history, I’ll focus on the running shoes since the Nike Air technology was originally built for competitive track athletes. It’s also important to emphasize how Nike marketed the Nike Air Presto Mujer extra cushioning as a good thing for all runners. This claim has proved to be rather dubious in recent years. Experts say shoe companies like Nike are to blame.
“Part of the problem is the shoe industry as a whole does a really horrible job of matching footwear to feet,” physical therapist and biomechanics expert Jay Dicharry, told The Atlantic last year. “All the methods used to fit feet to shoes don’t really hold up as valid ways to classify runners and to match Asics Gel Lyte 3 Damen shoes.”
Along those lines, the main thrust of Air Max innovation boiled down to the grand American ideal that more means better. This philosophy is wonderfully expressed in the now iconic Air Max ads from the 1990s. Even the aesthetic of simple black text on stark white backgrounds emphasizes that simple but bold formula. You can see this Madison Avenue tradition as Nike Air Zoom Spiridon Mujer far back as the Mad Men-era Volkswagen ads and continues to this day with pretty much every Apple ad in the past ten years.
The “Even More” concept evolved from there in absurd new ways. While the original Air Max from 1987 brought more visible air volume into the mix, subsequent brought brought both more visibility and more volume. The Air Max 90 (pictured above to the left) included a slightly larger air pack and a very slightly bigger window. Ditto for the Air Max IV, also Nike Zoom KDX Damen known as the Air Max BW (pictured above to the right). The colloquial “BW” refers to “Big Window,” since the window into the air is... extra big.
It gets crazier from here on out. In 1991, the same year of the Air Max BW, Nike came out with the Air Max 180 featuring an “Air-Sole to outsole with no interruptions.” In other words, you could see the sack of air cushioning from the bottom of the shoe as well as the side.
|
Sponsored by: The Fans!
Home
Help
Search
Members
Chat
Member Map
Login
Register
Reply
Add Poll
Notify of replies
Send Topic
Print