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Adidas Gazelle Femme
« on: May 9th, 2018, 9:14pm » |
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The design seems to combine to two ocean threats in its construction: plastic and gillnet fishing or deep sea trawling. Researchers estimate that 4.8 billion Nike Air Max 90 Hombre Negras metric tons of plastic end up in the Earth’s oceans each year. Even tiny pieces of plastic actually take a long time to degrade and get swept up into the ocean’s five circulating gyres reaching even the most remote waters. Deep-sea nets are illegal in many countries, and are made of very fine twine, are designed to catch fish by their gills.
To combing the two into a shoe, Adidas teamed up with a conservation organization called Parley for the Oceans. The Sea Shepherd Conservation Society retrieved the basic materials that went into the top of the shoe. On a 110-day expedition, they collected plastic from the depths and confiscated Nike Air Max Thea Mujer gillnets from an illegal fishing boat that they tracked down off the west coast of Africa, as Kate Sierzputowski writes for This is Colossal. Recycled plastic went into the upper shoe structure, and threads Nike Air Max 90 Damen from the green nets were knitted into the top to create a colorful accent. For a shoe made from garbage, the design is pretty stylish, as Sarah Barnes points out over at My Modern Met.
Runners can soon sport footwear made from ocean trash. Last week, Adidas released a new prototype shoe made at least in part from recycled plastic and deep-sea gillnets, reports Andrew Lloyd for The Huffington Post.
the sportswear giant Adidas opened a pop-up store inside a Berlin shopping mall. The boutique was part of a corporate experiment called Storefactory—a name as flatly self--explanatory as it is consistent with the convention Nike Cortez Mujer of German compound nouns. It offered a single product: machine--knit merino wool sweaters, made to order on the spot. Customers stepped up for body scans inside the showroom and then worked with an employee to design Adidas Superstar Damen their own bespoke pullovers. The sweaters, which Nike Air Max 95 Womens cost the equivalent of about $250 apiece, then materialized behind a glass wall in a matter of hours.
The miniature factory behind the glass, which consisted mainly of three industrial knitting machines spitting forth sweaters like dot-matrix printouts, could reportedly produce only 10 garments a day. But the point of the experiment wasn’t to rack up sales numbers. It was to gauge customer enthusiasm for a set of concepts that the company has lately become invested in: digital design; localized, automated manufacturing; and personalized products.
Storefactory was just a small test of these ideas; much bigger experiments were already under way. In late 2015, Adidas had opened a brand-new, heavily automated manufacturing facility in Ansbach, Germany, about 35 miles from its corporate headquarters. Called Speedfactory, the facility would Adidas Gazelle Femme pair a small human workforce with technologies including 3-D printing, robotic arms, and computerized knitting to make running shoes—items that are more typically mass-produced by workers in far-off countries like China, Indonesia, and Vietnam. The factory would cater directly to the European market, with digital designs that could be tweaked ad infinitum and robots that could seamlessly transmute them into footwear customized to the shifting preferences of Continental sneakerheads. By placing factories closer to consumers, Adidas could ostensibly leapfrog over shipping delays and expenses. “What we enable is speed,” said Gerd Manz, vice president of Adidas’ innovation group.
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