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Adidas ZX Flux Femme Noir
« on: May 14th, 2018, 11:00pm » |
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Since the birth of the barefoot running Nike Air Max 90 Womens Black craze ten years ago, plenty of research has emerged about how too little cushioning can also be bad, too. Over the past few years, more runners are moving back to cushioned shoes.
So at this point, you should be wondering whether the cushion pendulum will just continue swinging back and forth forever. That revolutionary idea of putting inert gas into polyurethane modules Adidas Superstar Womens Black that softened the Adidas Superstar Damen blow of each step still makes sense for some runners. Free makes sense for others. In the end, it really depends on your foot and your gait. You need the right shoe for you, despite what’s en vogue.
And then there’s the vast sea of Nike fans for whom sneaker technology isn’t just about running. It’s about fashion. People buy shoes for a lot of different reasons, and Nike is reissuing old sneakers from the Air Max lineup left and right. The company is also reincorporating classic Air Max technology into new designs and even splicing Air Max technology into Nike Free soles.
In the end, Nike’s mercurial take on technology is a lot like the fashion industry’s relationship to certain recurring trends, like fur or metal. They come and go, without much rhyme or reason. There’s very little science involved in Adidas Eqt Support Adv Womens Nike’s constantly-evolving ideas Adidas Stan Smith Womens about shoes. Yet for fans, the bullshit seems to be half the fun.
Like many soul-searching 1990s adolescents, I was obsessed with Nike Air technology. I’d pore over the latest innovations, from visible forefoot air to tuned air to other types of air. I’d even buy used sneakers at the flea market and tear them apart to inspect the air. As my young brain developed and my understanding of biomechanics advanced, however, I came to a realization: Nike Air is bullshit.
I’m not trying to say that Nike Air is useless. The gas-filled sacks of cushioning revolutionized the sneaker world when it was introduced over 30 years ago. As a fashion statement alone, the introduction of Air Max helped to create a cottage industry of sneakerheads and collectors with closets full of unworn shoes. However, there’s Asics Gel Quantum 360 Womens very little real science—despite Nike Adidas ZX Flux Femme Noir commercials that say otherwise—supporting the idea that filling running shoes with pressurized air makes you a better athlete. Recent research actually suggests the opposite.
But even Nike itself now considers itself a marketing company. And its greatest act? Convincing anyone that Nike Air technology was more than a demonstration of Beaverton’s historically profitable and often deceptive brand-building prowess.
It wasn’t always like this. Back in 1964, former University of Oregon runner Phil Knight and his former coach Bill Bowerman founded the company in order to help the running community get access to the best shoes. They called it Blue Ribbon Sports (BRS), the nascent company started out as a distributor for Onitsuka Tiger. Apparently Bowerman sold most of the shoes out of his trunk at track meets.
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