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Nike Air Max Command Femme
« on: Jun 1st, 2018, 1:21am » |
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With the celebrations of the 20th anniversary of the Air Max 97 in full swing, after the silver version, it’s now the turn of a flash of gold. Ready to steal the spotlight, this latest reiteration in matte gold is bound to turn heads across generations, from nostalgic to teens. Once again characterized by a Nike Internationalist Femmefuturistic design and reflective fluid lines, inspired by Japan's bullet trains, the golden upper marks a glorious comeback complete with the iconic red mini Swoosh, white midsole and clear Air Nike Roshe Run Damen bubble.
The Nike Air Max 97 has had anniversaries before, but given that its 20th birthday ties in with a revival of late-'90s style, it’s a slightly bigger deal. This is one of those shoes that’s both loved and hated — an object that’s very much of its time, but one with an undeniable identity. Last year was about the Air Max 95, but next year belongs to the 97. From its inception to the strange forms it took throughout the years, Nike designer Christian Tresser’s creation has had an interesting couple of decades so far.
In retrospect — as the outcry over the sole switch of a NikeLab Ultra edition attest — the Air Max 96 was an Adidas Gazelle Femme incredible looking shoe, but it and its solid but nondescript sequel (also recently reissued) was utterly eclipsed by its successor. Following up the Air Max 95 had hindered its popularity, but the statement silver gleam of the Air Max 97 rendered the 96 into a series footnote. Being sandwiched between classics was a hindrance — especially when they kept being retroed due to audience demand.
Bizarrely, Nike made a few attempts to unite the heft of the Air Force 1 and the Air Max 97’s sleekness. Some fusions work and some fusions don’t. The Jordan AF1s were abysmal, but a few effective mashups of Nike runners and their bestselling hoops shoe emerged in 1998. A wear test premium leather 2007 edition of the AF1 with the full-length translucency on the midsole and that familiar AM97 tongue did the blog rounds. Another sample delivered Adidas NMD Damen a more overt union of shoes, bringing silver and mesh panels to the Uptown, alongside the 97’s heel and tongue straps — surprisingly, it’s not as trash as it sounds. That said, just because it’s an anniversary year for both shoes, we don’t need an official release for this one.
With a box price of $150 plus tax on its 1997 introduction, this Air Max was $10 more than the 1995 or 1996 editions. Not enough to be ranting in your alt.clothing.sneakers newsgroup on that early sneaker Internet, but the equivalent of almost $225 in 2016 money. In territories where they were coveted, the mark-ups were colossal, too. Reselling is nothing new.
Nike Air Max Command Femme The Air Max 97 debuted in fall 1997, but by spring 1998 it was superseded by the first of two Air Max 98s (the most familiar one). Given the boom time of Air Max — particularly in Europe and Japan Asics Gel Lyte 5 Mujer — it’s safe to assume that Nike were trying to maximize (no pun intended) profits by keeping a quick fire rotation on the shelves. Factor in Triax takedowns and the Air Max Light series, plus the impending debut of the Plus and a shoe really needed to have its own identity to be stick in the minds of consumers spoiled for choice.
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