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Nike Roshe Run Femme Noir
« on: Jun 19th, 2018, 10:30pm » |
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In February 2013, adidas introduced sneaker technology that has come to define an era. Boost first found a home in the shoes of high-performance runners — providing, well, a boost to their stride. At first, its soft cushioning system system and responsive ride seemed Adidas ZX Flux Femme contradictory for many runners who may have preferred more minimal “barefoot” tooling, but the material’s high-energy return quickly found a devoted following. Boost was initially reserved Vans Old Skool Mujer for the best, but the potential outside the performance sect was obvious — an innovation in a sneaker industry dominated by Nike and a new lifeline for adidas, which had been steadily falling further behind the Swoosh.
Fast-forward to 2017 and, no matter where you go, adidas sneakers with Boost are as widespread as any other shoe on the market. The springy material has shed all the initial comparisons with styrofoam, becoming Asics Gel Lyte 5 Womens the de facto answer for anyone who has ever complained about their sneakers being uncomfortable. In fact, comfort has probably never been more important to sneakerheads around the world than it it now.
adidas has added the technology to popular new models like the Ultra Boost Nike Air Max 90 Womens or YEEZY collection, as well as old school styles including the Superstar, Stan Nike Air Zoom Pegasus 34 Womens Smith, and EQT series. In a matter of a few years, Boost has helped rebuild adidas’s reputation among an audience that was once fixated only on Nike. But is Boost on course to become a flash in the pan, as opposed to a tent pole technology for the next 20 years? More precisely: is adidas using Boost too much?
For example, an original leather Stan Smith runs an affordable $60, but with the addition of Boost, that price immediately doubles to $120. With another of adidas’s popular Nike Roshe Run Womens treatments like Primeknit, it jumps another $20. Is the added comfort worth the extra cost? Some say yes wholeheartedly. Others may not. As a sales tool though, Boost seems to be working pretty well, helping bring the company’s stock to heights it hasn’t seen since it split shares in 2006.
There’s also the more subjective question of whether the technological Nike Air Max 90 Femme advancement of Boost Nike Roshe Run Femme Noir actually belongs on adidas’s most memorable styles. Nike’s performance-first nature shines through in its well-known models and, while adidas’s football heritage has driven the company since its founding, its classic silhouettes tend to be more casual in nature.
The Three Stripes has done a great job of keeping those sneakers relevant by bringing them back and exposing them to a mass audience, but modern trimmings like Primeknit or Boost often take away from the history behind them. A Stan Smith doesn’t need all the extra accoutrements — just the classic leather makeup and green heel tab.
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