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Vans Old Skool Mujer
« on: Jun 21st, 2018, 12:25am » |
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The latest shoe from Adidas Originals relies not on the appearance of the brand’s iconic three stripes, but rather another motif Nike Air Max 95 Womens significant to the sportswear behemoth: the grid. Adidas ZX Flux DamenLike many of its designs, the sneaker took cues from the brand’s archive, specifically a midsole webbing that first appeared on running shoes in the 1970s. The Deerupt, however, is far from a replica. “We looked at the strengths of the graphical quality of that net and reinterpreted it and applied it to a modern silhouettes,” says James Thompson, senior designer for Adidas Originals.
Employing the webbing on the shoe’s entirety allowed the design team to strip away embellishments to create a sneaker that is at once simple and distinct. “There are some things that are such a visual impact that it becomes almost the branding itself,“ says Oddbjorn Stavseng, Adidas ZX 750 Womens senior director of global Nike Air Force 1 Donna design. “The graphical quality of the grid is so intrinsically Adidas. Maybe not to everybody, but over time, people will grow to understand that.”
In a production hall as clean as a hospital, pea-size beads of white plastic pour into what looks like a minivan-size Adidas shoe box, complete with three white stripes down the side. That’s fitting, because in just a few seconds the machine heats and molds the stuff into soles of Adidas running shoes, with only one worker needed to wedge in pieces of plastic called stability bars. This is Adidas AG’s “Speedfactory,” where the shoemaker aims to prove it can profitably produce footwear Adidas Adilette Slides Donna in high-cost, developed economies. By next fall the facility, as large as half a soccer field, will employ about 160 people to make 1,500 pairs of shoes a day, or 500,000 annually.
The plant, halfway between Munich and Frankfurt, and a twin opening this fall near Atlanta,Adidas Nmd Femme will be key to Adidas’s effort to catch industry leader Nike Inc. It replaces manual stitching and gluing with molding and bonding done by machines, churning out running shoes in a day, vs. two or three months in China and Vietnam, where components are shuttled among suppliers that produce individual parts. “In the history of sneaker making, this is probably the biggest revolution since manufacturing moved to Asia,” James Carnes, a 23-year Adidas veteran responsible for company strategy, says as he tours the plant. “Or maybe since sport shoes were made.”
The factories take a page from fast-fashion pioneers Zara and H&M, part of an effort by Adidas to more quickly get shoes, soccer jerseys, and other goods from designers’ sketchbooks to store shelves. Adidas says coupling speed with customization will allow it to sell more gear at full price and keep customers from defecting to rivals. It used a prototype of the Speedfactory to manufacture a running shoe called “Futurecraft Made for Germany,” a big hit a year ago, with buyers Nike Air Max 270 Dames camping outside stores to get one of just 500 pairs at €249 ($293) apiece.
Adidas is betting it can repeat the hype with similar city-themed shoes to be made at the two Speedfactories: London and Paris this fall, and New York, Los Angeles, Tokyo, and Shanghai next year. Each version, planned in batches of several thousand pairs, features attributes Adidas says are tailored to the needs of a Vans Old Skool Mujer city’s runners. “AM4LDN adidas Made For London” will have reflectors and beefed up waterproofing for jogging in the dark and rain, the Los Angeles model is designed for hotter weather, and the Shanghai variant will be adapted for indoor tracks popular there. In each instance, the shoes are designed to be made by machines, not by hand, and Adidas gains the added benefit of keeping the latest trends and ideas in-house rather than sharing them with suppliers. “Our industry is extremely competitive, so new things have an enormous value,” says Gerd Manz, who oversees technology innovation at Adidas. “Our goal is to use this as a launching ground for innovation.”
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