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Nike Air Max 90 Womens
« on: Jun 22nd, 2018, 12:27am » |
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The top-selling shoe on the market in 2016 didn’t come with any revolutionary technology. It wasn’t part of a collaboration with Drake, Rihanna, Kanye West or the many other celebrities and artists putting their stamp on footwear these days. And it definitely wasn’t something new.
It was Nike Air Max Thea Mujer the Adidas Superstar, a streetwear staple known for its three stripes and iconic shell toe that dates back to 1969. It doesn’t come with a hefty price Nike Air Max Classic BW Mujer tag, so you’ll find the Superstar on the feet of toddlers, teens, millennials, and the older crowd that might even remember when legendary rap group Run-DMC Nike Air Max 90 Mujer Blancas wore them unlaced back in the late 1980s.
Adidas
More importantly, the success of Superstar is part of a broader resurgence for Adidas AG that has a growing number of consumers and investors switching from “Team Nike.”
Long considered by many to be a euro- and soccer-centric niche player, Adidas has been a big winner in the increasingly popular athleisure fashion trend, where clothes and sneakers designed for exercise, are instead worn for work, school and elsewhere.
The German sportswear giant’s rise hasn’t gone unnoticed by Nike Air Presto Femme the market: the stock is up more than 65 per cent in the past 12 months and has more than doubled since the start of last year, while Nike shares have Nike Air Zoom Pegasus 34 Womens languished.
A big reason Adidas has become an investor darling is the fact that it’s making a real run at ‘The Swoosh’ on its own turf. This is evident in Nike Iternationalist Damen Adidas’ 20 per cent-plus growth in core regions such as North America, Western Europe and Greater China.
“Adidas continues to clearly outgrow Nike globally,” said Chiara Battistini, a retail analyst at J.P. Morgan. “This has been a key revenue and profit driver for Adidas.”
But if the Superstar’s spot atop the shoe list symbolizes Adidas’ growing popularity and the success of their marketing efforts, the rest of the Top 10 list tells a different story.
One of the key factors behind performance, he points out, is staying healthy - and too much cushioning can undermine the solid grounding of the foot that helps to prevent injuries.
"Imagine jumping off something onto a stable Adidas Eqt Support Adv Mujer surface like a carpet, then imagine jumping onto a pillow. Think what could happen to your ankle."
Choosing a running shoe, he says, can often present Nike Air Max 90 Womens a "dilemma" between an immediate boost to performance and minimising the risk of injury. No two runners are built the same, so what may be best for one may be bad for the next.
As a keen runner now eight weeks away from my second marathon - having truly appreciated the meaning of the word "agony" during my first - I wanted to know if some of this Adidas "greatest ever" magic could work on me.
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