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Adidas ZX 700 Femme
« on: Jun 24th, 2018, 8:39pm » |
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First launched 37 years ago, the Adidas ZX Flux Womens Nike Air series has included some of the brand’s most iconic sneakers. Kathy Gomez, lead designer of the Air program, has spent her career obsessing over the line’s technology and design. She describes some of the highlights and hiccups from the earliest model to the latest in Nike’s attempts to realize the dream of running on nothing but air.
Nike first deployed their Air technology at the Nike Air Max 95 Donna Honolulu Marathon in December 1978. There was some wariness at first—the air pocket was hidden in the sole and felt a bit unstable—but it soon caught on among a niche of devoted runners. “Air obviously weighs nothing, and it deflects so much of the impact shock when you’re running. We just needed to make sure the air unit could withstand miles of running.”
It was the sleeker, narrower, and more supportive Mariah that introduced Air technology Asics Gel Lyte 5 Femme to a broader audience. “When you hear the runners and the engineers and the executives that are still at Nike talk about the magic of Mariah, the transition was amazing. It was just this smooth heel-to-toe, super light, and it felt fast and protective all at the same time.”
Futuristic yet simple—with reds, greys, suede, and mesh—Nike designer Tinker Hatfield’s dream to expose the Air technology Nike Air Max 2017 Femme became a reality in 1987. The Max 1, with its visible air pocket, made the line iconic. “Tinker was inspired by the architecture of the Pompidou, a museum in Paris where much of the interior structure is visible on the outside of the building.”
Tasked with following a legend, the 180s began the two-decade march to provide more and more cushioning. “The idea here was deliver more air. If you talk to the designers, they’ll talk about the Nike Roshe Run Womens seamlessness of the air bag and how they made the sole look more cushioned.”
The 93s were the first shoe to show the air unit all around the heel. They were simple on top, with a touch of futuristic tech inside. “Prior to this, the air bags got their structure from inflating them. But with the 93, the air bags were blow-molded and then pressurized, which meant they could better form to the Nike Air Max 90 Womens foot.”
If Hatfield’s Max 1s invoke 2001: A Space Odyssey, designer Sergio Lozano’s 95s look more like 12 Monkeys. There were significant changes to the engineering too: “If you think about creating an underfoot cushioning system, the heel and the forefoot have different needs. The 95 was softer right under the heel where a runner crashes down, and under the forefoot, there’s more air so it can Nike Internationalist Femme be propulsive.”
Inspired by a Japanese bullet Adidas ZX 700 Femme train, the 97s are shiny, sleek, but a bit forgettable. “The thinking here was, How do we make it so we deflect impact in the heel, make it flexible in the forefoot, and still have multiple pressures under the foot? And so this was about delivering one full-length air unit from heel to toe. It took away foam and other materials to make the shoe lighter.”
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