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Adidas is up against its arch-rival
« on: Jun 28th, 2018, 9:41pm » |
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Sneakers aren’t just made in one factory. They’re the product of a sprawling network of specialized suppliers, often in different cities or even different countries that make the various components assembled into Nike Air Max 270 Donna an athletic shoe. Just one part, such as the outsole, could have criss-crossed large stretches of Asia before becoming part of the sneaker you bought.
“In the one factory Adidas Stan Smith Donna you create your rubber, and then the rubber is formed into a certain shape. The midsole is created. In another place, the midsole and the bottom are combined,” explains Ulrich Steindorf, senior director of manufacturing at Adidas.
From start to finish, it can take 60 days to make a shoe using this conventional process. Humans Nike Internationalist Damenstill do much of the stitching, gluing, and other labor-intensive processes by hand. Even once the shoe is ready, it takes another 60 days to ship it from Asia, where most sneakers are made, to stores in Western Europe or the US.
A couple of years ago, the top minds at Adidas decided this clunky, inefficient model was too limiting. Nike Air Max Classic BW Damen “That’s why we looked into the technologies available and decided, ‘Hey, if we want to be faster and more flexible in doing what our athletes want and need, then we have to rethink the way we make products,'” says Gerd Manz, the head of technology innovation within Adidas’ Future team, which looks ahead three to seven years to set the company’s course.
The innovations Adidas has since put in place largely converge in the Speedfactory. It’s a pioneering concept that concentrates the sneaker-production Adidas ZX Flux Mujer process in a single space, and in the market where the shoes are sold. At Adidas’ Speedfactory in Ansbach, Germany, robots do most of the work. Compared to the months it can take to make a sneaker in the traditional supply chain, Speedfactory completes production in a matter of days.
sneaker manufacturing had gone largely unchanged.Adidas ZX Flux Damen Pink But now experts believe the industry has reached an inflection point, spurred by the spread of e-commerce and social media, which have sped up fashion cycles and taught shoppers to expect instant access to a constant stream of new products. Adidas is testing different ideas as it works to make its operations faster and more flexible to meet the demands of this new era. It’s integrating practically every major trend transforming supply chains today, including 3D printing, customization at a mass scale,Adidas Adilette Slides Femme near-sourcing, and the digitization of its operations.
And it isn’t alone. Adidas is up against its arch-rival, Nike, which is similarly transforming how it works with help from supply-chain and logistics innovator Flex. The two labels are neck-and-neck at the lead of an innovation horse race in how athletic shoes are designed and Adidas Superstar Mujer manufactured. Morgan Stanley estimates they could produce almost 20% of their sneakers at “more automated” factories by 2023.
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