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Nike Air Max 90 Femme
« on: Jul 26th, 2018, 8:27pm » |
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Dizzee Rascal had a customised pair, basketball star LeBron James an entire line, and Nike Air Max Command Mujer clubbers, hip-hop stars and runners throughout the 1990s would rarely be seen without them. Now, on the 25th anniversary of the Air Max, Nike's Nike Air Max 90 Damen most famous cushioned trainer, the shoes are enjoying another surge in popularity.
Spotted on the feet of celebrities ranging from Rita Ora to Barack Obama, the bubble-soled shoes have transcended their origins to become a coveted wardrobe staple, embraced across the worlds of fashion and music. "It's not just about any old pair. Labels, styles Nike Air Max 2017 Feminino and specific details are all-important," said Hannah Almassi, fashion editor of Grazia magazine, who said that owning a pair of 90s kicks had become an obsession for trainer fans.
Online retailer Asos reports a significant increase in sales for the latest spring/summer 2013 range. "We have seen a 320% growth on Nike Air Max trainers on the same period for the previous year, making them the casual wardrobe staple," said Nichola Carroll, branded footwear buyer for Asos. "There has been an Nike Air Max Thea Damen increase across all trainers. Key styles range from branded retro running styles, such as New Balance, to high- and low-tops, with bold colours proving popular."
The 80s was an era of big money, big hair and even bigger phones and Nike executives responded in 1987 with the Air Max shoe and its air bubble visible on the side of the midsole. The Nike Air Presto Womens design dominated the 1990s and could be spotted in marathons, hip-hop videos and on LP sleeves. A UK forensic science service database study in 2007 found that the Air Max 95 was the favourite footwear for criminals as it was the most popular footprint at crime scenes.
But what has got today's fashion-conscious running to JD Sports stores? Phoebe Philo, the British designer of Céline, has a lot to do with it. After a recent fashion week catwalk show, Philo took a bow in her trademark trainers Nike Air Max 90 Femme – which happened to be Air Max – and the designer was even photographed in her Nike Vortexes for Vogue's March issue.
"She's long been the fashion insider's inspiration for trainers and wears them all the time, with everything and anything," said Almassi. "As the queen of all things understated, she's redefined the idea of why and when you wear Adidas Superstar Femme Noir trainers by pairing them with something as chic as masculine tailoring. She's a trendsetter through and through."
Another explanation is found in the dance music revival. Clubbers are embracing the original dance music accessory – Air Max 90s – and the 90s deep house sound is very much back. It is defined not only by the music people are listening to, but by the way they are dancing and the clothes they are wearing. Adam Saville, clubs editor for the publication DJ Mag, says that there is Nike Air Max 1 Mujer now a fascination with the original 90s sound and style as people have access on YouTube and the internet to the history of the genre. "When the future's bleak, there's a fetishisation of what came before. People are looking back as if it was some sort of golden age.
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