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Nike Air Max 90 Femme
« on: Aug 5th, 2018, 10:21pm » |
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There are few shoes more steeped in Nike Air Zoom Pegasus 33 Femme history than the Nike Air Max 1. With its revolutionary visible air unit in its heel providing a step up from the competition, everyone had to have a pair when it made its debut in 1987 (myself and my family included). However, did you know that before Air Max 1, there was another? Meet the Air Max Zero aka, ‘The one before the Nike Air Presto Donna 1’ - a trailblazing shoe that was designed in 1985, un-released until 2015 and the very first piece in the Air Max puzzle.
Now available in a range of new season colourways including a striking Nike Air Presto Mujer triple-black launch, it provides both a step back in time and step forward in the style stakes. A pre-concept design to the iconic Air Max 1 by then-developer Mark Parker and Tinker Hatfield, Air Max Zero is more than a mere footnote in the Air Max 1 story having played a key part in its final development. Why then did we Asics Gel Quantum 360 Femme need to wait so long to get our hands on a pair? Essentially, because it was way ahead of its time. “Not just in regards to its appearance, but also in terms of the construction it required,” Tinker Hatfield says. “The technology and materials available to us at the time weren’t advanced enough to execute the original Nike Air Max 95 Femme vision.”
However, fast-forward almost three decades later, and a new chapter was ready to be written. Seemingly forgotten in the Department of Nike Archives, its sketch caught the attention of the Nike Sportswear design team some 30 years down the line when they were searching for ways to celebrate the second annual Air Max Day. Upon updating it with the latest Nike innovations, it was then launched to a modern day audience to provide a covetable piece of Nike history in a range of new season colours, and provide both style Adidas ZX Flux Femme Noir and substance in equal measure. Its key design features? While still keeping its distinctive visible Max Air Unit in the heel, its bootie-inspired construction and sock-like breathable textile upper are nods to Tinker’s original concept. When combined with its premium triple black colourway, lightweight cushioning, sleek Adidas Superstar Femme Blanche silhouette and super comfort, it makes for a style and lifestyle staple of the highest order and a must-have in anyone’s shoe wardrobe if you ask us.
Few trainers are ever actually iconic, despite what marketing departments claim. But the Air Max not only owns that accolade, but also its spot at the head of the sneaker hall of fame. The Jordan may turn over more money; the Chuck Taylor may be more ubiquitous; but the Air Max is the one every kid begged his mum for.
George Pompidou’s inside out architectural style Nike Air Max 90 Femme led Hatfield to think about applying this to the air sole units, which had appeared in a few Nike styles dating back to 1978. By cutting away the foam on the midsole, the air bubble would become, for the first time, visible. The Air Max was born. The world of trainers changed forever.
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