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]Adidas Superstar Donna
« on: Aug 14th, 2018, 9:48pm » |
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The Nike Huarache almost never existed. The shoe,Nike Air Max 270 Feminino Adidas NMD Donna made Adidas Superstar Womens of a sock-like bootie encased in a supportive exoskeleton, was definitely unusual when Nike began showing around the prototypes in the early 1990s. Practically nobody placed orders, and Nike seemed to have little choice but to kill the idea.
Lucky for Nike, one product manager didn’t listen.
Nike design legend Tinker Hatfield tells the unlikely success story of the Huarache in the new book Sneakers, a wide-ranging survey of sneaker culture compiled by journalists Howie Kahn and Alex French and designer Rodrigo Corral. The book is based on interviews with more than 50 industry figures. Hatfield, who created iconic shoes such as the Air Max, several of the Jordan franchise’s biggest hits, and—yes—the Huarache, says in the book that the Huarache has become Nike’s top-seller globally.
This past fiscal year, we will have Adidas Eqt Support Adv Womens sold Nike Air Max 90 Essential Womensover four million pairs,” he states in the book, which was released Oct. 24. “We’re planning to sell a similar number this coming year. It’s our number one shoe and at one point it had zero orders.
The idea for the shoe came to Hatfield while he was water skiing. The neoprene booties he was wearing conformed to his foot, and felt stable. He went back to his studio and sketched out a shoe made up of a bootie covered by an exoskeleton.
The shoe dispensed with a number of conventional ideas in sneaker design. It had no heel counter—the firm backing of the shoe that wraps around your heel to support it—opting instead for the distinctive, harness-like strap, similar to a sandal. (A “huarache” is a kind of Mexican sandal.) It also used neoprene, which Hatfield says had never before been done in a running shoe.
A lot of people Adidas Superstar Donna Adidas NMD Femme thought the concept was “nuts,” he says. He Adidas Superstar Dame pushed on anyway, winning the skeptics over. But when no one placed orders after seeing the prototypes, Nike decided not to make the shoe for release.
The product manager, in case you’re wondering, was Tom Hartge, as Hatfield has noted in other interviews.
The Huarache debuted in 1991, and the design quickly spread beyond running to other products, such as basketball shoes. Now it’s mostly considered a casual shoe, and has recently enjoyed a resurgence. It’s been growing in popularity in the US since at least early 2015, as writer Cam Wolf detailed in GQ.
“Some silhouettes become the foundation for whole movements and new ways of designing sneakers,” Oliver Mak, co-founder of sneaker shop Bodega, told GQ. “The Huarache is one of them.”
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