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Topic: Nike Air Max 90 Femme (Read 79 times)

sooo
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Nike Air Max 90 Femme
« on: Aug 20^th, 2018, 11:28pm »

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If you are working at adidas, the chances are very high youll know the ZX Series. Not only because the ZX Series was one of adidas game changers (read more about it here go to Adidas Gazelle Femme the year 1989), but also because you are sure to have seen various models being sported by many of our colleagues. So you dont have to be a sneakerhead to know the ZX Series. adidas has presented a new Adidas ZX 750 Femme ZX family member at the Berlin Fashion Week.

Loving fashion and working in PR, Berlin Fashion Week is twice a year the place to be. Its always exciting to see the mass of different creative people come together and exchange new ideas, trends and looks. Not all PR clichés are true. Fashion Week is full of hard work and everything but sleep ok, but you will hardly find a place without exciting events. So no need to complain!

The ZF FLUX Nike Air Zoom Pegasus 33 Dames event was one of my personal highlights and I know it was for many other sneaker fans too. It was a great evening with perfect tunes and great people. Launching a product with a heritage like the Nike Air Presto Femme ZX has to be celebrated appropriately. Writing this post after the event, I can definitely confirm that adidas employees not only work really hard, but also know how to party!

Ive not only always Adidas ZX 700 Femme been a fan of good events. More importantly Ive also always had a strong passion for fashion and design. Ive always felt that a product is not only defined by its look. Its the story behind the design which makes me and many other admire a shirt, a sports product or a shoe like the ZX. Its all of us giving the adidas products their looks, character and, in the end, their stories.

The ZX Flux, for example, is created upon a strong line of ZX models. Essentially, its the 1989 model of the ZX 8000 stripped down to its core DNA. 25 years on from the ZX 8000 conception, the ZX FLUX is as style-conscious and full of spirit as the rest Adidas Superstar Donna of the ZX family. Its the fusion of innovative new technology and instinctively clean aesthetics which makes also the newest ZX so special and makes it turn heads.

Not even available in retail Asics Gel Lyte 5 Womens yet, the ZX FLUX is already being hyped in various media (see some examples here, here and here). It seems to me like everybody in the sneaker scene is talking about it. Everybody loves the shoe and cant wait to get his or her own pair the day it comes out.

What I want to tell you by saying this? Working at adidas, for me, its not only working with heritage products. Its working on modern, desirable products, which have a heritage story to tell. When working on topics like the ZX FLUX, its not about repeating history, its about making new history. Maybe its you in 25 years who can say, I was part of adidas, when the ZX FLUX was Nike Air Max 90 Femme first released.

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manthan
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