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Adidas Eqt Support Adv Femme
« on: Aug 29th, 2018, 8:33pm » |
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Adidas has agreed a new long-term partnership with singer-turned-designer Kanye West, who the German sportswear company poached from arch rival Nike in 2013, helping to revive its business in the US market.
The deal was described by Adidas on Asics Gel Lyte 5 Feminino Wednesday as the most significant partnership between a non-athlete and a sports brand and said it will develop beyond its current lifestyle focus to introduce new sports performance designs. Adidas also Adidas ZX Flux Mujer plans new stores selling West's Yeezy branded products.
An Adidas spokeswoman declined to give financial details or specify the Nike Roshe Run Femme length of the deal. Media reports put the value of the previous deal at $10 million.
Since falling into third place in the United States behind Nike and Under Armour, Adidas has regained some Adidas ZX 700 Femme ground in recent months after raising marketing spending in the world's top sportswear market.
The German company reported a 31 percent jump in first-quarter sales of its core brand in North America, driven by the popularity of retro shoes such as the Superstar, promoted by singer Pharrell Williams, and its Yeezy Nike Air Max 95 Womens designs.
West has said that he moved from Nike to Adidas because the German company gave him more creative freedom and royalties, which he said the US firm told him it reserved for professional athletes such as basketball star Michael Jordan.
The singer calls himself the first "hip hop designer" and says he hopes to surpass the Nike Air Force Mujer world's biggest retailer Wal-Mart.
"This partnership illustrates that anyone with a dream can dream without limitations," West said on Wednesday.
On Tuesday Nike gave a lower than expected forecast Adidas Eqt Support Adv Femme for future orders, highlighting its struggle to fend off competition from Adidas and others, especially on its home turf of North America.
Adidas is looking to sign dozens of deals with US sports stars in the coming years, hoping for a longer-lasting sales boost than that from the current fashion fad for its retro Asics Gel Lyte 5 Womens sneakers, the company's North America head Mark King told Reuters last month.
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