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Asics Gel Lyte 5 Damen
« on: Sep 11th, 2018, 9:33pm » |
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In a February 2015 interview Kanye West, speaking about his then-brand new Yeezy Boost line of sneakers said, “I don’t want the price to be $350. I don’t want to play this sneaker culture game where Adidas Superstar Womens people be reselling them for high Nike Air Huarache Damen prices.” Yet two years since Yeezy Boosts first hit the market, West’s signature sneakers are nearly impossible to buy new but incredibly easy to resell—and at a very healthy profit. If you’re looking for a deadstock pair of the original Yeezy Boost 350, you’ll pay the following: The Pirate Blacks in size 9 clock in at $1,220. Turtledoves in size 9: $2,150. Oxford Tans in size 10: $1,390. Even for the most dedicated sneakerheads, who are no strangers to paying a post-retail markup, a 500%+ price increase is bonkers. As Adidas expands the Yeezy Boost line with new silhouettes like the 700, will re-sellers still be able to rely on them to turn a profit? Or will we finally see Kanye's dream of Yeezys for all?
The question of whether or not these panic-inducing prices are sustainable is a complicated Adidas NMD Womens one. Both Adidas and the Yeezy resellers of the world seem to want different outcomes. While resellers are happy with an easy 500% return on Nike Air Max Thea Mujer investment, Adidas, presumably, wants to meet demand; after all, a sneaker sold on a secondary market doesn’t make Adidas any money. However, the dynamics behind the Yeezy’s exclusivity suggest that neither party, much to Kanye’s dismay, can afford an accessible Yeezy. Re-sellers, despite their sometimes unsavory methods, are actually the backbone of the Yeezy’s position as a hyped-up sneaker. In other words, Adidas, Kanye West, and re-sellers all need each other.
In a sneaker market saturated with lazy collaborations, Yeezys felt fresh and innovative from the get-go when they debuted in 2015. Daishin Sugano, co-founder and CPO of the sneaker market app GOAT, cites the Yeezy’s synergy of Nike Air Max 270 Womens everything sneakerheads love in 2017 as the central factor in the market’s strength. “This a lifestyle shoe. It’s hitting at a point in time where people are super mobile and need to wear a shoe that’s comfortable and also looks good,” he says. Combine the Yeezy’s high-sneaker-tech Boost sole, its unique design, their “Kanye cool factor,” and, above all Nike Air Max 95 Feminino else, their limited numbers, it’s not surprising that they’ve managed to command such high resale prices over the past two and a half years.
Like stocks, the Yeezy reseller market operates on principles of risk and reward. Josh Luber, CEO of StockX, explains that if you gather as much information as possible on sneaker prices and “trading volume”, a typical market will emerge. “For any sneaker on the secondary market,” he explains, “the resale price over time looks almost exactly like a Nike swoosh.”
What he means is that on release day, Adidas Superstar Femme Yeezy hopefuls who Asics Gel Lyte 5 Damen weren’t able to secure a pair through the Adidas Confirmed app or various raffles park themselves in front of a computer. As the countdown clock strikes zero, there’s a rush to the checkout window. With the right combination of skill and a blessing from the adidas.com servers, the shoes are theirs. For those of us who only want a new pair of kicks, that’s where the process ends. But for resellers, who oftentimes will use “bots” (computer-generated scripts that automate the checkout process) to secure their plunder, this is where the fun begins. They flock to various resale platforms, where they sell their Yeezys for as much as they can.
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