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Nike Zoom KDX Damen
« on: Sep 27th, 2018, 10:44pm » |
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The Adidas Stan Smith shoe was originally released in 1964 for French tennis player Robert Haillet until tennis legend Stan Smith came to the company’s attention. Since then, the shoe has become one of the most iconic shoes in history. The Stan Smith sneaker is the first all-leather performance tennis shoe, and is known for its distinct linear perforations, slimline silhouette and low profile, having sold over 30 million pairs worldwide.
Today, Stan Smith has returned to promote Stan Smith shoes. After a three-year Nike Air Vapormax Femme hiatus, the classic Adidas style re-launched this Adidas Eqt Support Adv Femme January and has become the must-have accessory for during Fall 2014’s Fashion Month. Céline designer Phoebe Philo took her runway bow wearing a pair, fashion editors and other showgoers sported them in the front rows, and now the trendiest of celebrities have been seen wearing the style.
What’s the draw? “We like them because they’re the most pared down kind of sneaker there is,” says fashion writer Alice Pfeiffer. “They feel, almost look, and can be styled like regular flat lace-ups. So while sneakers are back in trend, it’s a little harder to wear crazy Air Max in elegant Paris than the casual Stan Smith.” Tennis pro Smith adds, “Sometimes simple is better. You see [other] shoes with bells and whistles and different colour stripes and styles. They’re trendy. But this has become Nike Iternationalist Damen trendy because it’s so simple.
When one thinks Nike Air Max 90 Damen of an “it” shoe, Christian Louboutins and Manolo Nike Air Vapormax Damen Blahnik’s typically come to mind, but this spring, in limited supply, the Adidas Stan Smith sneaker seems to be the most coveted and hardest shoe to find. With that being said, Adidas claims that the shoe will become more widely available in April and will eventually work its way back to being a staple of the company’s sneaker collection.
Adidas has changed the game with its “willingness to embrace non-athlete social influencers who have resonated well within current consumer trends,” according to Baird analyst Jonathan Komp. Its association with fashion luminaries like Kanye West, Jay Z and Alexander Wang has helped it build up a solid following for the brand among people who wear sneakers in casual situations.
Adidas, continuing its Nike Zoom KDX Damen success with Stan Smith and Superstar from Nike Internationalist Femme last year, has managed to maintain its footwear sales Nike Air Max 90 Womens growth at around 30% in 2017. According to data from retail researcher NPD Group, its U.S. market share for sneakers is now up to 11.3% as of May 2017, almost doubled from 6.3% last year. It’s now expanding its sneaker lines to take market share in areas like running.
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