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Adidas Superstar Mujer Blancas
« on: Oct 14th, 2018, 11:21pm » |
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The latest shoe from Adidas Originals relies not on the appearance of the brand’s iconic three stripes, but rather another motif significant to the sportswear behemoth: the grid. Like many of its designs, the sneaker took cues from the brand’s archive, specifically a midsole webbing that first appeared on running shoes in the 1970s. The Deerupt, however, is far from a replica. “We looked at the strengths of the graphical quality of that Adidas ZX Flux Femme net and reinterpreted it and applied it to a modern silhouettes,” says James Adidas ZX Flux Mujer Negras Thompson, senior designer for Adidas Originals.
Employing the webbing on the shoe’s Nike Air Max Tavas Femme entirety allowed the design team to strip away embellishments to create a sneaker that is at once simple and distinct. “There are some things that are such a visual impact that it becomes almost the branding itself,“ says Oddbjorn Stavseng, senior director of global design. “The graphical quality of the grid is so intrinsically Adidas. Maybe not to everybody, but over time, people will grow to understand that.”
Runners can soon sport footwear made from ocean trash. Last week, Adidas released a new prototype shoe made at least in part from recycled plastic and deep-sea gillnets, reports Andrew Lloyd for The Huffington Post.
The design seems to combine to two ocean threats in its construction: plastic and gillnet fishing or deep sea trawling. Researchers Adidas ZX 700 Femme estimate that 4.8 billion metric tons of plastic end up in the Earth’s oceans Adidas Gazelle Damen each year. Even tiny pieces of plastic actually take a long time to degrade and get swept up into the ocean’s five circulating gyres reaching even the most remote waters. Deep-sea nets are illegal in many countries, and are made of very fine twine, are designed to catch fish by their gills.
To combing the two into a shoe, Adidas teamed up with a conservation organization called Parley for the Oceans. The Sea Shepherd Conservation Society retrieved the basic materials that went into the top of the shoe. On a 110-day expedition, they collected plastic from the depths and confiscated gillnets from an illegal fishing boat that they tracked down off the west coast of Africa, as Kate Sierzputowski writes for This is Colossal. Recycled plastic went into the upper Adidas ZX Flux Femme shoe structure, and threads from the green nets were knitted into the top to Adidas Superstar Mujer Blancas create a colorful accent. For a shoe made from garbage, the design is pretty stylish, Adidas Superstar Hombre as Sarah Barnes points out over at My Modern Met.
Right now, the shoe is just for show as part of a larger line of plastic-based products that Adidas plans to roll out later this year, and it’s unclear if and when it might end up in stores.
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