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Adidas ZX Flux Mujer Blancas[
« on: Oct 15th, 2018, 10:21pm » |
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Nike’s latest step into the world of splashy designs and performance-minded innovations was seven years in the making and marks new capabilities in its manufacturing prowess.
The Nike Air VaporMax, which will become available in March, eliminates the foam midsole of the running shoe and attaches the upper Asics Gel Lyte 3 Femme — the part that wraps around the foot — directly to the sole. The upper is made of Nike Flyknit, while the sole is made up of Nike’s airbags, in this case called the VaporMax Air unit.
The effect makes the shoe more lightweight and flexible, while maintaining durability, which is crucial in building a shoe that maintains Nike Air Huarache Donna air pressure.
John Hoke, vice Nike Air Vapormax Mujer president of Nike Global Design, called the new technology an “inflection point.” In designing and testing the shoe, Nike used 3-D modeling and simulations that could show potential “hot spots” in a matter of minutes.
The soles are made in one of Nike’s two Air manufacturing innovation centers, operating 24 hours a day, seven days a week. There, the airbags are made starting with a material that resembles plastic sheet, Adidas Adilette Slides Damen filled with nitrogen, and the color is added later. Scraps are recycled and reused to ward against waste.
The Nike Air Adidas Superstar Femme shoes, which debuted in 1987, have become a signature for the brand. The Air Max, the first to have a visible air-cushioning unit, came of age in the Nineties when expensive sneakers became a status symbol.
But Brett Holts, vice president of Nike Running Footwear (Run Easy), said the design is intended be to the Air Max of the future — not a nod to the past.
His presentation at Nike headquarters in Beaverton, Ore., was part of a day of tours and talks at the expansive Nike campus, for which journalists were encouraged, with a smile, to dress comfortably (albeit preferably not in a competitor’s products).
Holts’ talk followed a tour of the brimming Department of Nike Archives, where old shoes illustrated the evolution of Nike Air Max Thea Mujer the running shoe into Nike Air Force 1 Femme casualwear stalwart alongside replicas of Olympics track spikes, Michael Jordan posters and World Cup jerseys. Later, 3,000-meter steeplechase record-holder Evan Jager led a jog around the Michael Adidas ZX Flux Mujer Blancas Johnson track in the Oregon rain.
In the lobby of the building where Hoke leads Nike’s legions of designers, an indoor track paints portions of the bottom floor and a three-story sculpture reads, “Always listen to the voice of the athlete.”
While for Nike’s athletic ethos, this makes sense, it also makes sense to build a shoe for a consumer for whom a $190 shoe has become a lifestyle choice.
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