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Nike Air Max 95 Femme
« on: Oct 17th, 2018, 10:50pm » |
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After suffering through a slump in the US through much of 2017, Nike is now growing again on its home field—its most important source of sales and the world’s biggest sneaker market.
The company announced yesterday (June 2 that quarterly sales in North America grew about 3% versus the same period last year. It’s a modest increase, but given that the region makes up about Adidas Yeezy Boost 350 Femme 40% of Adidas Stan Smith Womens Nike’s business, it was an important Nike Air Max 90 Damen one. Combined with Nike’s continued strength overseas, especially in China, and its thriving direct-to-consumer business, the growth helped lift Nike’s total sales 13% for the quarter.
A few factors boosted Nike in North America, including its strong digital business and healthy sales of apparel. But Nike is, of course, foremost a sneaker business, and as CEO Mark Parker pointed out on the company’s call with investors, its newest sneaker styles are playing a part in the company’s return to growth. Smartly, Nike has been sure to push the newcomers as lifestyle sneakers as much as performance products, matching what customers want today. They seem to have shoppers excited about buying Nike shoes again.
Nike launched the VaporMax last year as the newest addition to its fabled Air platform, Nike Air Pegasus 89 Femme which now has a history three decades long Adidas Tubular Femme and has played a crucial role in the company’s overall success. Nike called it “the pinnacle of Air,” since it used the idea of Air—basically a polyurethane bubble inflated with gas—to create an entire standalone outsole.
The shoe has a distinct look and feel, and while Nike introduced it as a running technology, it made clear that its appearance was just as important. Among the first views the public got of the sneaker was on the runway at Paris Fashion Week in 2016, where Nike and Japanese label Comme des Gar?ons showed a laceless version they collaborated on. Since then, Nike has been putting the VaporMax sole on a number of different sneakers, including popular retro styles like the Air Max 97, cleverly giving a fresh update to designs that have been around for years and drawing Nike Air Presto Dames customers.
Though it’s also member of the Nike Air Max 95 Femme Air Max family, the Air Max 270, released at the Nike Air Max 95 Femme start of 2018, is unique in the Air platform’s history. It’s the first to be designed purely as a lifestyle shoe, rather than starting as a performance sneaker.
It has taken off as a fashion shoe. The massive Air bubble at the heel gives Nike a way to inject a big, bright burst of color and energy in the design, and the company has released numerous version that mix and match colors across the upper and the sole.
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