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Holiday Inn Offers Towel Thieves Amnesty
« on: Aug 29th, 2003, 1:59pm » |
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Holiday Inn Offers Towel Thieves Amnesty
ATLANTA - Holiday Inn wants to know what has become of the 500,000 towels a year that guests swipe from its 2,638 hotels.
But the hotel chain isn't looking to put towel takers through the spin cycle. It just wants them to spin some yarns for a national promotion.
Holiday Inn gave guests amnesty Thursday in exchange for their stories about how they've used the towels they've taken over the years.
For every story shared, Holiday Inn will donate $1 to a charity it founded in 1986 that helps children with life-threatening illnesses.
"This really is lighthearted," said Mark Snyder, senior vice president for brand management at Holiday Inn. "It's just a way for people to come on, tell us their story and relieve any lingering guilt they might have about having a Holiday Inn towel in their linen closet."
The hotel chain asked guests to provide their stories on Holiday Inn's Web site. Submissions will be accepted through the end of September. Guests whose stories are one of the best 25 chosen will receive a limited edition souvenir Holiday Inn towel.
Hundreds of stories had already rolled into the Web site by Thursday afternoon.
One man said he took a towel from a Holiday Inn hotel in Monterey, Mexico, as a memento of his honeymoon night. He said he later lost the woman, but he's still got the towel.
Snyder said the lost towels cost the hotel chain about $3 each. But, he said, Holiday Inn doesn't mind that guests take them. Snyder said most guests feel the towels are part of the cost of their stay.
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On the Net:
http://www.holiday-inn.com/towels
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