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Metropolis Reality Forums « Disney Impossible: self-destructing DVDs »

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Rhune
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Disney Impossible: self-destructing DVDs
« on: Sep 9th, 2003, 4:32pm »		 Quote Quote Modify Modify
Disney Impossible: self-destructing DVDs  
 
Firm eyes competition with rental chains with $5 movie discs that become unreadable in 48 hours.
September 9, 2003: 11:45 AM EDT  
 
 
LOS ANGELES (Reuters) - If Walt Disney Co. gets its wish, an experimental type of DVD will begin flying off store shelves Tuesday, and self-destructing 48 hours later.  
 
Disney (DIS: Research, Estimates) movies on disposable DVDs are set to arrive in convenience stores, pharmacies and other outlets in a four-city test of whether Americans will pick up a limited-life DVD rather than dropping by a video rental store.  
 
The red DVDs turn an unreadable black 48 hours after their packages are opened -- exposing them to oxygen, which reacts with the disc in a process similar to how Polaroid film develops.  
 
The DVDs, which are being distributed by Buena Vista Home Entertainment, Disney's home video unit, will carry a suggested price of $6.99.  
 
Some retailers are expected to sell them for as little as about $5, said Alan Blaustein, chief executive of Flexplay, which owns the self-destruct technology.  
 
The advantage to the disposable DVD format -- known as EZ-D -- is that such discs can be sold anywhere and never need to be returned, potentially turning any retailer into a competitor with video rental chains such as Blockbuster Inc (BBI: Research, Estimates).  
 
"It should be 'aisle two, bread, aisle 4, EZ-D,"' said Flexplay's Blaustein, who predicted families would continue to rent videos and start buying the disposable DVDs as well.  
   
Stores in Austin, Texas; Peoria/Bloomington, Illinois; Charleston, South Carolina; and Kansas City, Missouri will begin stocking the disposable DVDs including titles such as "Signs" and "The Recruit."  
 
Toys R Us, Phillips 66, Circle K, CVS and Walgreens are some of the chains participating.  
 
The plan has stirred some criticism from environmentalists such as the Alliance for Safe Alternatives, which is asking callers to phone Disney and tell them to scrap the plan which they say will add needless waste to America's landfills.  
 
The plan offers some recycling -- though not in-store -- and consumers will eventually be able to get a new disc in return for six used ones, the companies said.  
 
Although the disposable DVD format does not make it harder for digital pirates to make illegal copies, Blaustein said by making DVDs cheaper the effort would also undercut the incentive to make such bootleg copies.    
 
 
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Rhune
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Re: Disney Impossible: self-destructing DVDs
« Reply #1 on: Sep 9th, 2003, 4:33pm »		 Quote Quote Modify Modify
Someone explain to me why on earth I would want to pay $3 more for a dvd that self-destructs 3 days sooner than a rental is due back?  How is destructing in 48 hours going to stop someone from burning a copy of it?  It doesn't take 2 days to make a copy...this just seems damn silly.
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MzWings
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Re: Disney Impossible: self-destructing DVDs
« Reply #2 on: Sep 9th, 2003, 4:36pm »		 Quote Quote Modify Modify
More than silly - just sounds stupid enough to make me disbelieve the story en toto.   Roll Eyes
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