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NYC Mayor Declares Today 'Elf Day'
« on: Nov 8th, 2003, 6:33pm » |
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NYC Mayor Declares Today 'Elf Day'
Fri, Nov 07, 2003, 06:11 AM PT
LOS ANGELES (Zap2it.com) - Mayor Michael Bloomberg declared Friday, (Nov. 7) "Elf Day" in New York City. The holiday comedy "Elf," which was shot partially in New York City, opens wide in theaters today.
Directed by Jon Favreau and starring Will Ferrell and James Caan, "Elf" is the story of baby Buddy, who accidentally lands in one of Santa's bags and ends up at the North Pole to live out his childhood. Once grown, Buddy (Ferrell) heads to New York City to find his biological father (Caan).
Shot in New York for approximately two weeks, utilizing such locations as Bethesda Fountain, Belvedere Castle and Pinebank Arch in Central Park, the Empire State Building and the Queensboro Bridge.
Mayor Bloomberg unveiled a unique collaboration to promote toy drives with New Line Cinema, and kicked off the holiday season by donating 200 toys to the annual "Today" show toy drive.
In coordination with the Mayor's Office of Film, Theatre & Broadcasting, New Line Cinema is giving to the city by arranging for "elves" in taxis to deliver 200 gifts to children at seven different childcare centers operated by the Administration for Children's Services (ACS.)
"Not only does 'Elf' help us to rediscover New York as the most cinematic city in the world, it reminds us that it is the most magical location during the holidays," says Bloomberg. "We are also delighted to be joining with New Line Cinema in this opportunity to promote toy drives during the holiday season."
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