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   Google makes it harder for Adblockers to block You

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Topic: Google makes it harder for Adblockers to block You (Read 366 times)

kineksooine
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Google makes it harder for Adblockers to block You
« on: Sep 8^th, 2015, 1:04am »

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Its no secret that Google makes the majority of its money from advertising revenue, and has done for a very long time. So, when a product comes along to threaten that major revenue stream, it has to find ways to combat it. Thats seemingly what its done with AdBlock Plus, a relatively well-known Chrome extension used to block out ads across the internet. This includes the ads shown before and during video playback on YouTube

Normally, long advertisements give users the option to skip after five seconds or so. With Googles fix on YouTube in Chrome, that option no longer appears. As reported by NeoWin, it seems Google has found a way to make the skip ad option invisible to users with AdBlock installed. In short: Its essentially forcing users to watch entire advertisements before YouTube videos.

Its worth noting, Googles workaround isnt exclusive to AdBlock, but all similar extensions used to blocked ads on YouTube. Essentially, Google has altered the programming to make ad-blockers see the Skip option as the ad, removing that instead of the actual commercial. Its pretty clever, but has clearly upset a number of ad-haters.

[twitter https://twitter.com/r4rev2/status/640724992930500608 align=center]

[twitter https://twitter.com/SteeScribbles/status/640587426067521536 align=center]

The only way to stop this from happening is by either uninstalling the ad-blocking extension or by whitelisting YouTube within the extensions settings. Either way, AdBlock just became a little less useful to those looking to banish all forms of advertising from their digital screens.

This story is just one of a growing number of those showing the current uncertainty surrounding the world of online media. With ad revenue dropping, and more people blocking advertisements out completely, both content creators and the ad hosts are having to come up with new ways to sustain revenue. This is just one seemingly simple trick from Google to help the cause, and it probably wont be the last time we hear of the king-of-ads working to bypass and neutralize the effect of ad blockers.

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