Carlie
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They are the two dominant players
« on: Aug 3rd, 2016, 9:39pm » |
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Artificial designs would show up over “a proxy located in nike air store a real-world environment”. In other words, your virtual design would overlay on a real world object like a shoe, effectively allowing you to create your own patterns or a logo. You can see the concept in action in the image above. Using a pen-like peripheral the user is able to select from a variety of options that appear on the sides of the display. He draws a star and covers the shoe in dots, using a selector on the right side of the display to pick a color for the shoe. Later images also have a user making designs for nike air max mens shirts and shorts. It’s not too surprising to learn that Nike filed this patent all the way back in December 2014, roughly one month before Microsoft introduced its HoloLens mixed reality headset to the masses. If this patent is to ever come to fruition, it could easily be an app for that headset or the upcoming Magic Leap. The real question is if this patent hints at a tool intended for consumers to design their own clothes, or something Nike might only use internally to quickly create mock-ups of potential products. If we were to guess we’d say the latter; allowing users to create their own clothes would also include a costly process of manufacturing them, but it certainly would be an interesting potential avenue to pursue. With Woods unable to put Nike on the leaderboard, the sports apparel company has looked elsewhere for big names for its golf business. Rory McIlroy seemed like the brand's savior, with Bloomberg writing an article headlined "Rory McIlroy Helps Nike Keep Golf Alive After Tiger" in August 2014. McIlroy had recently become one of three golfers to win three majors by age 25, when he won the 2014 Open Championship nike air max 90 womens July. "Rory’s performance this summer has been electrifying, " Nike golf president Cindy Davis wrote Bloomberg in an email at the time. "Nike Golf has a strong stable of global athletes including two extraordinary talents in Tiger and Rory. They are the two dominant players in golf who create the most energy around our sport. "Rory McIlroy Rory McIlroy, decked out in Nike gear. Andrew Redington/Getty Now, however, world no. 4 McIlroy is struggling himself. "What has gone wrong with Rory McIlroy and what does he need? " Philip Reid asked in The Irish Times, after the golfer missed the halfway cut at the US PGA Championship in July. Nike has attempted to build out its golfer roster, announcing that 14 new golfers signed to the brand in January, including Brooks Koepka who tied for 4th in nike womens uk the PGA Championship despite an ankle injury.
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