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'24' Premiere -- Goes Commercial-Free
« on: Jul 18th, 2003, 9:20am » |
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'24' Premiere -- Set Three Years in Future -- Goes Commercial-Free
(Thursday, July 17 11:56 AM)
LOS ANGELES (Zap2it.com) - As it did last season, FOX will air the season premiere of its thriller "24" commercial-free.
The series, returning for its third season, is scheduled to debut at 9 p.m. ET Tuesday, Oct. 28, the network announced Thursday (July 17) at the TV Critics Association press tour. Ford is sponsoring the debut -- as was the case last fall -- and will air an extended ad piece at the beginning and end of the episode.
The network is planning a big promotional push for the Emmy-nominated series. A four-minute trailer for the coming season will air during FOX's showing of the movie "Crouching Tiger, Hidden Dragon" on Sunday, Sept. 7. A version of the teaser will also air in movie theaters in October.
Gail Berman, president of FOX Entertainment, also dropped a few hints about what viewers can expect in Season 3 of "24." She wouldn't reveal the crisis that drives the plot, but she did offer some details about the status of people affected in the cliffhanger finale of Season 2.
As previously reported, the show will jump three years into the future. Jack Bauer (Kiefer Sutherland), who's back working at the government's Counter-Terrorism Unit, will have a partner. Bauer's daughter Kim (Elisha Cuthbert) is also working at CTU.
Dennis Haysbert will be back, which would appear to mean that President Palmer survived the biological attack that felled him in last season's finale. The timeline of the show would put Palmer in the middle of a re-election campaign, something Berman says is probably a safe bet.
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