qizhen0926
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Flooring trends affecting consumer psychology
« on: Dec 3rd, 2015, 8:45pm » |
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According to the industry research and analysis, different mental age of the crowd, the style of furniture, especially those with a tendency to choose different floors, these different tendencies led directly to a different floor trends.
These consumer groups, researchers divided 20 to 29 years, 30 to 39 years, 40 to 55 years and 55 years of age, found that they are solid wood flooring, laminate flooring, parquet and other have different preferences. Consumer groups such as solid wood flooring natural pursuit of quality of home, income and level of education is relatively high, the concept of consumption tends to be environmentally friendly, natural. Laminate flooring is relatively cheap, and patterns and more economical and practical for most consumers, the main choice. Parquet reflect the fashion and rational, pragmatic coexistence, while very popular consumer attention and public compromise of keeping distance.
It is these differences lead to different trends. Experts believe that in 2005, cork, cork composite, soft wood, wood composite, wood composites, such as new flooring foot feeling soft market began to occupy an important position. Meanwhile, well-known brands such as Power Dekor flooring, Ka-ho, macro-resistant, butterflies and so have introduced new flooring. According to Ho Ka presentation in Foshan Guangdong distributor, parquet wood because the balance between the benefits and strengthen the two floors, its environmental protection, wear, comfort and other features welcomed by consumers. Due to different consumer preferences brought differences, making the floor popular emergence of different characteristics, such as the elderly and children appeared designed specifically for cork flooring, parquet new increased sixfold successful development of antibacterial efficacy of the floor, to meet the different needs of consumers.
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