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   Development of small and medium-floor

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Topic: Development of small and medium-floor (Read 152 times)

qizhen0926
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Development of small and medium-floor
« on: Jan 13^th, 2016, 11:29pm »

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Flooring industry development in China for many years, and now both the continued downturn in the property market downturn, or a big economic environment,manufacturer wood recycle malaysia companies under today's situation are faced with many challenges. Currently, the flooring industry situation in the market has been relatively sluggish performance was particularly evident, many flooring companies have said that now the business has become increasingly difficult.

In this industry background, small floor to seek a breakthrough in the development of business, how should it? Tier enterprise market into the floor to force direction As the flooring industry competition, industry concentration is high to low, from low to high and then a process. Some of which companies will win in the competition, build a garden fence the Republic grow and become a leader in the industry. These winning companies have to scale the winner, but also to cache the winner, but SMEs are at the bottom of the food chain, such as living in animals, it is not always a fight for their position in this industry to survive, therefore, identify the market area has been plagued by positioning the floor SMEs. All along, the major mainstream brands are the secondary market as the arena, fight fight fight for many years, swallow like a whale with each other, the continuous improvement of brand concentration, brand awareness has become the first choice of consumers buy the floor factor.

Currently the country has the right to speak more than a dozen brands concentrated in the hands of few, small brands to direct competition with them, very difficult. However, in 34 markets,composite tongue and groove for ceilings due to the big brands to attend, yet not established a complete marketing network and service system. Therefore, small brands have the opportunity to kick the interest of small and medium brands should consider marketing focus to three or four markets and rural markets. Small companies need a clear market demand floor direction Meanwhile, the small brand in the development of township and rural markets, should pay attention to conduct preliminary market research to understand consumer real consumer demand. gothic resin white fencing From the current level of consumption in rural areas, China's per capita income is still low, the popularity of income from the floor line is still a considerable distance. Therefore, it is the purpose of the rural and urban consumer market consumption clearly floor there is a huge gap. The purpose is clearly more rural consumption floor is used in the production and management, rather than simply enjoy life.

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